Affinity Marketing

Coverdell’s core business started with insurance marketing through national financial institutions. Working with a number of insurance carrier partners we have developed affinity relationships with major banks across the United States.

Offering a broad range of products and services, we work with our affinity clients to develop a customized solution based on your customer file and business goals. Our strategy-first approach ensures we create a solution that includes benefits that provide value to your customers and produces measurable results.

Our affinity marketing programs are highly customizable, to work with your portfolio of customers, your brand standards and your compliance requirements. We understand that any product going out under your brand, has to meet the highest of expectations.

As a full-service marketer and licensed plan administrator, we’ll manage all marketing efforts and all the back-end administration for your program, and provide you everything you need from the initial product options and campaign strategy to customized analysis and reporting.

To learn more about our products and services click on the links provided to the right.

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Our products and services