Coverdell
We offer custom solutions that meet your needs

What We Do

FULL SERVICE MARKETING


Campaign planning & implementation

  • Professional, dedicated account management
  • Customized campaign development
  • Use of proven marketing strategies for direct mail, telemarketing and internet channels
  • Strict adherence to regulatory requirements
Marketing services
  • Offline creative & print production services
  • Online creative & web production services
  • Customer relationship management
Benefit sourcing & fulfillment
  • Coverdell UNI-CARE Networks
  • Long-term contractual relationships with service and benefit providers
  • Continually adding new benefit offerings
  • All vendors fully-certified, with annual audits and reviews
Database management
  • Offline and online enrollment capabilities
  • Customized billing solutions
  • System-based business rules for customer notifications
  • Automated renewals
Strategic modeling & analysis
  • Custom models built at client, product and channel-specific levels
  • Data-driven methodologies used to support all marketing initiatives and maximize results
  • Advanced segmentation techniques to enhance program performance
  • Robust analytical tools to review program performance and drive ongoing improvement
Detailed reporting
  • Rigorous testing focused on creative, segment and product, driving revenue, retention
  • Systems to track results through customer lifecycle
  • Detailed reporting provides results for every campaign


Complete Program Support

Coverdell offers full-service administration of programs. Our operations team sets up enrollment, billing, reporting, and tracking as needed for each campaign. Our award-winning, highly trained customer service team is experienced and knowledgeable, providing member support and outstanding customer retention.

  • Enrollment & data entry
  • Data processing
  • Operations & billing
  • Application development
  • Information technology
  • Fulfillment
  • Customer service